Tips for your Instagram Growth Strategy
Before I start this article, I would like to remind you that vanity metrics are really just – vanity. By vanity metrics I mean the number of likes, shares, comments and all other qualities that make you LOOK big to others but don’t really form any credible meanings that will help grow your account. Thankfully, Instagram has removed the like button, so one vanity metric down. However, if you are looking for tips and tricks to help organically grow Instagram followers, then this article is for you. Over the years, a lot of Instagram gurus, influencers and marketers like https://brand24.com/blog/instagram-growth have come up with methods that will help grow your Instagram. Some of these methods work while some don’t, this article will give the most important tips and strategies to improve your Instagram account, whether it is a business account or person account.
Tips for improving your Instagram Growth Instagram
- Increase content upload frequency: firstly, you should remember that any content you would post on either your feed or story must be entertaining (for personal account) or relevant to your company’s brand (for business accounts). Being the most populated social media and the best platform for social media marketing, millions of people post millions of contents on Instagram daily, if not hourly. Therefore, your one feed post and 2 contents in your story per day or 1 live video per month is not a good strategy. On that note, it is recommended that you post at least 1-2 contents on your feed, 6- 25 contents on your story and at least 1 live video a day. Don’t forget to use the analytical tools provided by Instagram to measure the rate of each post.
- Use hashtags moderately: actually, before you start posting, it is advised that you write down a list of about 30 hashtags that is relevant to your account niche. It is widely known that hashtags are the best tool to reach a vast number of Instagram users. Nevertheless, you are advised to use hashtags that aren’t common so that your post will appear among the first 9 posts when the hashtags are searched.
- Active engagement: this involves actively following your target audience, which can be done by liking their posts, commenting, following them and requesting to be followed back. However, if you are finding it difficult to decide who is a target audience and who is not, all you have to do to carry out research on the Instagram account of your top 10 competitors that are already established on Instagram. Go through their followers list, go through their content list, see what gave the most engagement and replicate in your own account.
- Organize Instagram challenges, giveaways and work with influencers: people always respond positively to accounts that generate online challenges and give out gifts, you should try it out. Also, partnering with well-known Instagram personalities would do wonders in your account. Obviously, this should be done if you can afford it, but, if you don’t, try the other tips.